JMU Dining is seeking a dynamic Digital Content & Social Media Coordinator to join our rapidly growing team at James Madison University. This person would be responsible for our social media platforms, photos, and videos. The ideal candidate would be an adventurous Photo/Video Digital marketer who will strive to elevate our brand experience daily and push the envelope of creativity with insights and ideas. We are looking for someone who is social media savvy, a confident writer and communicator, outgoing and innovative, and able to capture photos and videos that help tell a story.
• The primary role requires strategic planning and curating video and photography for a variety of projects such as social media posts, including Facebook, Instagram, YouTube, training videos, event marketing materials, announcements, etc
• responsible for all social media platforms developing and executing innovative strategies.
• Create rapid turnaround and ensure timely delivery of completed videos while meeting project deadlines
• Independently shoot high-quality photos and videos that produce captivating content to drive brand awareness while engaging with the audience and capitalizing on promotions and events
• Assist with writing and crafting compelling captions, headlines, and narratives that enhance digital content.
• Utilize analytics to ensure content plans are data-driven, innovative, and capable of achieving measurable outcomes across various platforms while tracking the effectiveness through measurable goals
• Provide basic leadership and direction to student interns
• Keep up to date with emerging trends and best practices in video marketing, sharing insights and recommendations with the broader marketing team. At Aramark, developing new skills and doing what it takes to get the job done make a positive impact on our employees and our customers to meet our commitments, job duties may change, or new ones may be assigned without formal notice.
At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.
• Creative marketing professional with extensive knowledge of all major social media platforms with the ability to develop and execute innovative strategies.
• Ability to share portfolio and/or samples upon request
• Proven results to create engaging marketing campaigns and short-form video content
• In addition to knowing how to use the usual suite of programs, like Photoshop, Lightroom, and Premier Pro, you must also have a smartphone with a good camera and/or a DSLR
• Handling pre- and post-production tasks including lighting, audio, and proficiency with major social media platforms
• Experience using social media management tools (Hootsuite, Emplify) a plus.
• Multi-task and prioritize multiple projects and deadlines simultaneously
• Graphic design is preferred, as we need someone who can create clickbait for social media
• Detail-oriented approach with the ability to work under pressure to meet deadlines
• Excellent critical thinking, interpersonal, communication, and problem-solving skills
• Self-starter who can work independently or collaboratively with a team of creators and project managers
• Other duties as assigned by supervisor. These may, on occasion, be unrelated to the position outlined here.
• Flexible schedule that may include covering events nights and weekends, plus availability to work overtime during JMU’s Home Football Games
• This role may have physical demands including, but not limited to, lifting, bending, pushing, pulling and/or extended walking and standing. This role may also require uniforms and/or the usage of Personal Protective Equipment (PPE)
EDUCATION
• Bachelor's degree in marketing, media, communications, or a related field
• 1-2 years of diverse experience working in marketing, social media, or similar roles in
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