Social media marketing manager - fashion Job at FashionFest Inc., Atlanta, GA

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  • FashionFest Inc.
  • Atlanta, GA

Job Description

REMOTE SOCIAL MEDIA & INFLUENCER MARKETING MANAGER

***NOTE: THIS POSITION IS A 3-MONTH NON-PAID INTERNSHIP OPPORTUNITY.

About FashionFest

FashionFest hosts business-to-business and business-to-consumer based trade show events for the urban-pop fashion and streetwear apparel industry. Through advocacy, education, and innovation, FashionFest enables professionals to best serve their communities, strengthen their businesses and seize new opportunities in the apparel industry. Learn more at .

REMOTE SOCIAL MEDIA & INFLUENCER MARKETING MANAGER

Here's a summary of what FashionFest is looking for in its Manager, Social Media and Influencer Marketing. Is this you?



Responsibilities

  • Implement our organic social media strategies, grow our social audiences, and drive engagement with the Princess brand.
  • Build out quarterly content calendar that aligns with core business priorities, monthly editorial calendar, and weekly calendar review.
  • Analyze engagement and performance metrics to inform strategic and editorial decisions.
  • Craft compelling content that resonates with existing audiences and attracts new audiences.
  • Identify and cultivate relationships with key influencers who embody our brand values, connect with our target audiences, and lead the development of impactful influencer marketing campaigns.
  • Collaborate with the public relations and paid media teams to produce authentic and engaging videos and content that highlights the Princess brand differentiators.
  • Ensure that all initiatives and actions adhere to the company's business and compliance policies.
  • Lead a team of content creators (contractors).
  • Manage social media and influencer campaign budgets.
  • Manage social media presence in social platforms.
  • Ensure brand consistency in marketing and social media messages by working with various teammates, including advertising, PR, product development, and brand management.

Requirements

  • Bachelor's degree in marketing, communications, or public relations or equivalent experience.
  • 2+ years' experience in social media management and content development. Experience in the retail, fashion, music, or beauty industry preferred.
  • 1+ years' experience in leading others
  • Experience working in key social platforms and managing presence.
  • Passion for social media and its power to create brand crave.
  • A track record of creating content that generates buzz and displays innovative ideas.
  • Ability to implement social strategies that attract new audiences.
  • Proficiency with social media management tools and analytics platforms (e.g., SocialPilot, Sprinklr, Sprout Social, Hootsuite, Buffer, Google Analytics, platform-specific analytics tools.
  • Experience using video editing software, preferred, but not required.
  • Ability to coach, develop and inspire direct reports.
  • Proven ability to provide clear feedback and influence others.
  • Strong storytelling, writing and editing skills.
  • Experience in creating and delivering clear and compelling presentations to key stakeholders, including senior executive leaders.
  • Known to thrive in a collaborative environment and drive results through strong, sustainable relationships.
  • Creative thinking and a keen eye for design.
  • Experience in managing relationships with outside agencies.

This is a hybrid role, based in our Locust Grove, GA office. Candidates must be driving distance and comfortable going into the office 1 day per week.

Job Type: Intern Full time/Part time/Contract

Intern Hybrid Setting: Remote with 1 Day a Week in Office

Intern Hybrid Location: Remote with 1 day per week in office

For additional information or assistance, please email info@FashionFest.io.

Job Tags

Remote job, Full time, Contract work, Part time, For contractors, 1 day per week,

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