Job Description

Description We are looking for an experienced and visionary Director of Marketing to lead strategic initiatives for a CPG client based in Los Angeles, CA. This role requires a dynamic leader who can balance creative innovation with operational execution to drive brand growth and connect authentically with diverse audiences. As a key member of the leadership team, you will oversee marketing strategies, product development, and campaign execution to ensure continued relevance in both Hispanic and mainstream markets. Responsibilities: - Develop and implement comprehensive marketing strategies to enhance brand visibility and drive growth. - Lead new product innovation, including packaging design and campaign development, to align with market trends and audience preferences. - Manage the execution of marketing campaigns, ensuring they resonate with target audiences and deliver measurable results. - Analyze category performance using tools such as Nielsen insights to inform strategic decisions and optimize product launches. - Collaborate with cross-functional teams, including Sales, Purchasing, Quality, and Finance, to ensure seamless execution of projects from concept to market. - Oversee digital marketing efforts, including eCommerce strategies, to expand online presence and revenue. - Drive cultural storytelling initiatives that authentically connect with diverse audiences. - Monitor industry trends and competitor activities to identify opportunities for growth and innovation. - Inspire and lead the marketing team, fostering a collaborative and results-driven environment. Requirements - Minimum of 7 years of experience in marketing leadership roles within the consumer packaged goods (CPG) industry. - Proven expertise in digital marketing strategies and eCommerce development. - Strong analytical skills with the ability to interpret market data and apply insights to marketing strategies. - Experience in brand awareness initiatives and campaign execution. - Ability to lead cross-functional teams and manage projects effectively. - Proficiency in cultural storytelling and connecting with diverse audiences. - Excellent communication and presentation skills. - Demonstrated ability to drive innovation and inspire teams. Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more. Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .

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Permanent employment, Contract work, Temporary work,

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