Job Description
Job Description:- Client is seeking a highly skilled Content Analytics Contractor to join our team.
- The ideal candidate will have extensive experience in web clickstream data analysis using Google Analytics 4 (GA4) and content tagging and metadata.
- This role involves querying Snowflake to create content performance datasets using custom logic to define key performance indicators (KPIs) for content as well was design and build Tableau dashboards to visualize the data.
Key Responsibilities:Data Extraction and Analysis:- Query Snowflake to extract and analyze web clickstream data from GA4.
- Develop custom logic for defining and calculating KPIs related to content performance.
- Ensure data accuracy and integrity through rigorous validation and testing.
Content Performance Datasets:- Create comprehensive content performance datasets by integrating data from multiple sources.
- Implement content tagging and metadata best practices to enhance data quality and usability.
- Develop and maintain data models and schemas in Snowflake to support efficient data querying and reporting.
Dashboard Design and Development:- Design and build interactive Tableau dashboards to visualize content performance metrics.
- Create dashboards that are user-friendly, visually appealing, and provide actionable insights.
- Collaborate with stakeholders to understand their reporting needs and tailor dashboards accordingly.
Reporting and Communication:- Share findings and insights with stakeholders.
- Provide recommendations for optimizing content performance based on data analysis.
- Document data sources, methodologies, and dashboard configurations for future reference and reproducibility.
Continuous Improvement:- Stay updated with the latest trends and best practices in web analytics, data visualization, and content performance.
- Continuously refine and improve data models, KPIs, and dashboards based on feedback and evolving business needs.
Qualifications:Experience:- 5 plus years of experience in web analytics, with a focus on clickstream data and content performance.
- Proven experience with Google Analytics 4 (GA4) and content tagging and metadata.
- Strong background in SQL and experience with Snowflake or similar data warehousing platforms.
- Proficiency in Tableau for data visualization and dashboard creation.
Technical Skills:- Advanced SQL skills for complex data querying and manipulation.
- Experience with data modeling and schema design.
- Strong understanding of web analytics and KPIs.
- Familiarity with content management systems and metadata standards.
Soft Skills:- Excellent communication and interpersonal skills.
- Ability to work independently and manage multiple projects simultaneously.
- Strong problem-solving and analytical skills.
- Attention to detail and a commitment to data accuracy.
- Ability to simplify complex topics for a non-analytical audience.
Education:- Bachelor’s degree in Data Science, Computer Science, Statistics, or a related field
Preferred Qualifications:- Experience working in a fast-paced, agile environment.
- Knowledge of BigQuery and LookerStudio
- Familiarity with marketing and content strategy.
Pay Range: $30-40/hr.
The specific compensation for this position will be determined by a number of factors, including the scope, complexity and location of the role as well as the cost of labor in the market; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. Our full-time consultants have access to benefits including medical, dental, vision and 401K contributions as well as any other PTO, sick leave, and other benefits mandated by appliable state or localities where you reside or work.
Job Tags
Full time, Contract work, For contractors,